Opinion

The Power of Slogans

JedediahVia Jedediah Bila at Breitbart News

Yes We Can. Change We Can Believe In. Forward. Remember those?

Sometimes slogans really do make a difference. And Democrats aren’t wasting any time this year.

The Hill reports:

House Democratic leaders plan to launch a 2014 version of the “Six for ’06” strategy that propelled them into the majority eight years ago.

Though still in the development stages, the strategy will mirror the 2006 campaign in featuring a series of specific policy points designed to distinguish the Democrats’ priorities from those of the Republicans, according to party leaders.

While their official slogan hasn’t been decided just yet, we know where this is headed:

“Our message is a clear one: Democrats mean that your life is going to be better; greater access to health care; greater access to education; greater access to opportunity; greater focus on jobs and making it in America,” Hoyer said. “Democratic policies have been better for average working people and not-so-average working people in America, and that will be our theme.”

Do I think a great slogan and well-crafted sound bites will be enough to really boost Democrats in the mid-terms? No. The rollout nightmare of Obamacare, coupled with hiking health care premiums for many and people losing their insurance and doctor options, will make life very difficult for Democrats this 2014.

However, that doesn’t mean that the power of words in the form of slogans and political sound bites should be ignored. In fact, this serves as a good reminder. The truth is that people like slogans. I used to work in Marketing and one of the first on-the-job lessons learned was that many are far more interested in how you say it than what you actually say–or do. That may be a sad reality for many (myself included), but it’s a reality nonetheless.

So, Republicans, even when you have the upper hand on policy, don’t ignore the power of sound bites, especially in presidential elections. People like catchy phrases. They like stuff you can stick on a hat, t-shirt, or bumper sticker. Of course you should back it all up with pro-growth policy, positive solutions, and the best communications team you can assemble.

But wrapping good policy in good marketing is just about the smartest thing you can do. A good slogan sometimes goes a really long way.

 Follow Jedediah on Twitter @JedediahBila

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PaulE
7 years ago

Jedediah,

Coming up with a catchy slogan would be incredibly easy, if the Republican Party had a small, well-oiled, highly competent team of marketing people who had been listening to the feedback from “the people” for the last couple of years. They would actually probably have several dozen very viable slogans to choose from by now. As a matter of fact, if they had been on their game, this would have all been done well before now.

Unfortunately, now with only a little over five months to go before the mid-term elections (yes ONLY five months people), not only doesn’t the Republican Party have a catchy slogan to use, they still don’t have a clear, concise, easily understandable message for all their candidates to use religiously in ever speech or TV and radio appearance. This common “solutions for prosperity and growth” message should already be in use by every member of the Party running for office. Instead what we continue to see is every candidate doing his or her best to try and articulate a message that not only attracts the party faithful, but hopefully some of those highly-valued “independents” the GOP leadership keeps drooling over.

If the Republican Party wins big this November and I hope it does for all our sakes, it won’t be because of some amazing job done by the GOP leadership. It will be in spite of the GOP leadership, who apparently continue to stumble and fumble their way through election cycles. That is a truly sad thing to have to say and it has to change. Defeating the ideology of Socialism shouldn’t be this difficult!

Sorry if the blunt talk offended anyone. That was NOT my intention. However, if the Republican Party leadership ran a private company the way they run the Party, that company would have folded long ago. There is no proactive planning and strategic thinking that I can see. Their execution of what plans they do have is always of the “too little too late” variety. Last minute panic spending in key districts two weeks before elections. They just seem to keep repeating the same failed plans over and over again each election cycle and expect a different outcome at some point.

Tom
7 years ago

The slogan is easy. “Freedom for you and me will lead to prosperity.”

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